From an address given by Phillida Bunkle to the Centre for Gambling Studies, University of Auckland, and the Problem Gambling
Foundation of New Zealand, April 2002. At the time, Phillida Bunkle was a member of Parliament, Wellington, New Zealand.
E-mail: Bunklepp@xtra.co.nz
In order to understand the rapid change in women's participation in gambling, it is helpful to develop a sense of the cultural
politics within which this change has occurred.
Some time ago I was in Foxton, a rundown, low-income community — probably the poorest part of the area where I live. That
day I saw a sight which gave me a great deal of hope; I thought there must be some cultural or community revival going on.
There was a long line of women outside the local pub at 9:30 in the morning. I thought they must be coming together for something
exciting. They began to jostle a bit and at 10 o'clock, when the pub opened, I went over to see what they were doing — what
they were doing was fighting to get near the pokie machines.
This event summed up for me a major change in this society, which needs investigation. When I arrived in New Zealand 30 years
ago, I found an extremely gender-segregated society. A woman's place was quite clearly in the home. The liquor licensing and
gambling laws were a legacy of the suffrage movement, which, having failed to achieve prohibition, had sought to segregate
women from participation in any aspect of the culture of drinking and gambling. Drinking and gambling were successfully corralled
into the male-only preserves of the pub and the TAB (Bunkle, 1980).
By the 1970s, this meant that on Friday nights the boys all went drinking after work and it was quite clear that women weren't
welcome. This activity was somewhat hidden, the law demanded that the bar could not be seen by passersby, so that you couldn't
see what was going on unless you went inside. They were were unpleasant and thoroughly unwelcoming, at least to women. The
TAB was associated with this activity and it too was also extremely discrete — women didn't really get to see it — it was
clearly a male preserve. The only forms of gambling that women had any involvement with were the occasional on-course flutter
and housie, or its Maori equivalent called batons-up.
Well, of course, I was enthusiastic about changing the world, so with a group of other women, I went to war against the wowsers of society and sex segregation. We began with the university club — we got some women together and formed the Academic Women's
Association and set forth to normalise the presence of women in the university tearoom. This took quite a lot of effort. We
decided we would always go to the club at the same time so no one was ever exposed to being the only woman there. We were
sitting together on one of these occasions and a senior professor came up and said, “What are you witches brewing up?” And
I replied, “We're learning from you, professor. We're doing what you've been doing for years.” Which made him turn pale.
In return for all of this, Geoffrey Palmer had me removed from the tearooms for a whole term. The occasion of my removal wasn't
for my insistence on “drinking with the boys,” it was actually that I laughed at sex segregation in the judiciary. The law
faculty was there one evening, so I asked, “Well, why are all the judges men?” And Sir Geoffrey (he was just Geoffrey then)
answered that it was because the profession selected the best available people. I laughed and said that just showed how prejudiced
the law profession really was. He gravely explained that only a distorted mind could call this process prejudiced; the guarantee
that judges were disinterested was that their appointment processes were in-house: the profession consulted all the best people
and they made confidential recommendations to the minister. I absolutely howled with mirth and said it sounded like an old
boys club to me. So he gave me the boot and I had a whole term to learn why one should take the old boys club seriously and
shouldn't laugh at Sir Geoffrey. I am still learning — I obviously didn't get the message clearly enough or I wouldn't be
where I am today.
So it was rather surprising that I found myself some 20 years later designated as the new wowser and leading the parliamentary charge for the sort of wowser-ism that seemed to be such an evil in the ′70s.
I think several dramatic changes occurred in the ′90s, as more of a market approach and ideas of individual choice as sovereign
took hold, embedding the changes initiated in the ′80s. Those women going into the bar at 10 in the morning embody three of
these changes that have impinged quite drastically on the health of women.
Firstly, we have a dramatic increase in the consumption of alcohol by women; and we haven't yet come to grips with the health
implications of that. I am one of the people who have been supportive of trying to get health warnings about fetal alcohol
effects on alcohol labels. I believe we are building in disadvantage to the bodies and brains of a whole generation of children
because we refuse to actively recognise the impact of alcohol during pregnancy.
If you had said that to me 30 years ago, I would have been outraged at the very idea that women should be judged as ambulant
uteri. And, indeed, at that time I opposed the idea that the Ministry of Health should even have a separate concern about
women because it was called “maternal health” and reinforced the idea that gender segregation was based on biological destiny.
I called New Zealand “the land of the free positive-pregnancy test” because if you went along to the doctor and had a pregnancy
test and it was positive, it was part of your “maternity services” and was free, but if it was negative, you paid. That demonstrated
the official policy towards women's role in society. New Zealand had a thoroughly pro-natal health policy. Enlightened women
used to try to obtain permission to leave the maternity hospital earlier than the two weeks designated in statute. (In fact,
one corner of my hospital card said “independent mother” and they whisked me out as quickly as they could. But my secretary
was allowed to finish knitting her baby jacket before she was allowed to leave the maternity hospital.)
At the time, if you had said to me that women shouldn't drink during pregnancy, I would have said you were thoroughly paternalistic;
that women were perfectly capable of making up their own mature minds. But a rapacious liquor industry has somehow managed
to muddle liberation and liberalism, and there are some serious consequences of young women's increased alcohol consumption,
which we haven't sorted out.
The second change is — and I am sure Sir Geoffrey would approve of my attitude here — the dramatic increase in women smoking.
Now, I don't smoke, but if you look at who is taking up this activity, it is young women, and it is young Maori women. Now,
at least we acknowledge that this has had a dramatic impact on our public health and some effort is going into trying to reduce
this consumption.
The third change is, of course, the dramatic change in women's behaviour around gambling. At this stage it is difficult to
give you actual figures — and we desperately need them — but women certainly appear to be the fastest-growing segment of the
population taking up gambling. Abbott and Volberg's prevalence studies in 1991 and 1999 do not comment on changes in women's
level of gambling (Abbott & Volberg, 1991, 2000). But a re-analysis of their data shows that between 1991 and 1999 the number of regular women gamblers rose by 5.1% per
year. At the same time, that of men fell by 2.2% per annum. In 1991, 1.86 men for every woman gambled regularly, but in 1999,
it was 1.05 man for every woman. In other words, the gender figures have converged to the point that women's gambling activity
was almost the same as men's.
Now that women gamble more, they lose more money. In 1999, treatment providers found that in the four weeks prior to seeking
treatment, men lost on average $2,849, and women, $1,542. But only one year later, the gap between men and women was almost
non-existent: men were losing $2,703 but women were losing $2,619 (Clifford, 2002). Given women's much lower average income, such losses could have terrible implications for the women and their families.
Since women are gambling more they are also experiencing more problems. In 1997, when I first became patron of the Compulsive
Gambling Society, just over 12% of all new referrals to problem gambling services were women. Two years ago, it was over 30%
and now more than 50% of the people receiving counselling are women. And if we select particular segments of the population
of women — young women, Maori women and women from Pacific Islands women — we find a particularly rapid growth. Of women presenting
for treatment now, up to 70% are Maori and Pacific Islands women (Paton-Simpson, Gruys & Hannifin, 2001).
Since the chance of winning has nothing to do with skill, machine gambling is equally available to all players; the machines
do not discriminate between people. A woman can choose to be a player without qualifying as “attractive.” Since no skill is
required participation does not depend on physical, mental or linguistic capabilities or gender. Nor are there class barriers
to access. It may be that the appeal of the machines in communities like Foxton is that they are “equal opportunity” facilities,
which include people who are otherwise socially excluded.
When women are asked why they like playing the machines, they respond that they feel safe. Their presence in the pub is not
interpreted as trying to attract male attention. While playing the machines they are observers rather than the observed; they
are not objects of sexual evaluation; they are players and subjects not objects; they are consumers not the consumed. They
can claim a space in the pub without challenging men's space or exposing themselves to the sexual marketplace. They also enjoy
the fact that they can be part of a crowd without having to risk rejection (Kaita, 2002).
Today gender segregation feels like a social anachronism. Sir Geoffrey now works alongside women in their capacities as chief
justice, attorney general, seniour partners in his law firm, not to mention prime minister and governor general. But while
the change has no doubt been good for the privileged women who were well positioned to take advantage of this change, the
new behaviours have had serious health consequences for the rest.
I want to look briefly at the shift in cultural attitudes that underlie women's changed participation in gambling, because
I think we've got to understand that as well as researching the statistics.
Firstly, I think that this behavioural change has everything to do with the normalisation of gambling. The fact that gambling
has become so accessible gives a false message about safety. And the more we open up access to a variety of forms of gambling,
the more we normalise it.
Gambling on Lotto, scratchies and daily Keno has spread to the suburbs and is integrated with your grocery outlet, your post office, your dairy, your bowling
alley and even your local mall. This reinforces the message that it is safe. So we have seen an integration of this activity
into daily suburban life and a complete change from the segregation of this hidden activity 30 years ago that I described
earlier. The message that goes with it is that there is no danger; it is just part of shopping.
The massive advertising around Lotto, for example, is all about the activity being innocuous fun, all about happy families.
Lotto is the second biggest product advertised on television, and an integral, normal part of most families' Saturday night
in front of the tele. We know that the poorer you are the more likely you are to see gambling as an investment, so much so
that buying your Lotto ticket is so important that you actually feel deprived if you can't play. Budgeting agencies try to
leave enough in the pockets of the poor to buy their ticket. It is their ticket to hope; their one “real” chance for something
that might change their lives.
Along with advertising and normalisation, we have what I call a “driver” that clearly links gambling with poverty — I call
it “addicted to hope.” I think it is vital to start the research to unravel this connection. If we have a third of our children
living in poverty and if female-headed households are the poorest group in this society, then you don't have to look very
hard to find out why the budget advice services want to give people enough left over to buy their “lucky dip.” And in a society
that has closed off virtually every other possibility of hope, this is not an unrealistic view.
It is really worrying that now pokies are following down the same path as lotto shops, with “convenience” gambling located
in suburban high streets and shopping malls. Communities like Taradale and Gisborne sensed the danger but found themselves
powerless to stop them from creeping out of the segregated confines prescribed by our suffragette foremothers and penetrating
everyday domestic life.
Recently, I have been on the Select Committee considering new gambling legislation. One pokie operator proudly came before
the committee to show us a video of his mini-casino premises. He emphasized that it was in a mall; not at all like traditional
pub outlets, but alongside shops. It had a bar license but was more like a coffee bar serving café food. It was marketed to
couples going to the movies or women having lunch or just a coffee break. You could play the pokies or pop into the dress
shop next door. He was proud of the fact that his outlet had moved away from the segregated world of the pub into “respectable
company.”
We have to give communities and individuals the tools to make choices. But the legislation as proposed only pays lip service
to empowering local government or individuals. What we need to do is to make sure that we change the context of these “tickets
to hope” in such a way that we control the supply side, while giving the demand side realistic guides to behaviour and real
information about the risks, and to direct this message to the people who are drawn to these risks.
I think people who become addicted to gambling are more difficult to help than those addicted to cigarettes or alcohol. If
you're stuck on cigarettes, you have a physical addiction problem and there are some services to help you (although perhaps
not as many as you might like). If you've got an alcohol problem and you get off it and you get on the wagon and dry out,
you're off it. But with gambling, you've always got the debt issue driving you back into the behaviour. Once you're into debt
it's the only way out, so you drive right back into that behaviour of hope. So once you've helped the person stop the behaviour,
you've then got to deal with the debt issue — and then break the association with hope and with normality, and I think those
are powerful issues.
In terms of government response, it is important that we begin to get wider government input into the legislation that is
coming up and the implementation of it. I believe that it is important that Maori Affairs and Women's Affairs start to give
policy advice in this area and it is disappointing to me that so far they haven't. We do have to get a much stronger sense
of social responsibility into the flow of policy advice; but the truth is, it is not going to be effective until we have some
real research to back it up, research that looks at the outputs of the market economy in a way which is not merely anecdotal.
What I am asking you to consider is the cultural change backing up the behavioural change that underlies what has emerged
as a serious public health issue.
Glossary
batons-up A community-oriented, relatively informal, indigenous version of housie, previously popular in Maori communities
and usually played for donated items rather than money. An important fundraising form for communities, as the players make
a small donation for each baton. The first person to put all their “batons up” wins the prize.
housie A version of bingo; the first person to match all the numbers on their card with those called wins a prize. Housie
can be relatively informal or a regular “house” can be established in a neighbourhood and licensed by police. Proceeds are
usually for community, charity or political fundraising.
pokies Electronic gambling machines with a game on screen and an attached mechanism allowing the player to bet on the outcome.
The game requires no skill to play as the result is pre-programmed and ensures that the machine is always the net winner.
Profits are supposed to benefit community or club activities.
scratchies Tickets covered with a metallic surface layer which can be scratched off to show if the purchaser has a winning
combination of numbers or other icons.
TAB Totalisator Agency Board, the government-owned agency with a monopoly on all betting on horse and dog racing and sports
betting, with the exception of limited on-course betting at local race days. The agency pays substantial taxes but profits
support the thoroughbred industry or the various sports organisations.
wowser A supporter of prohibition of smoking, drinking alcohol and gambling. Wowsers were closely associated with Protestant
fundamentalist churches and women's suffrage and were politically well organised and important from the 1890s to 1930s. Their
activities resulted in strict regulations limiting these activities, especially in Maori-dominated areas that were supposedly
“dry.” For the purported Australian origins of this word: www.cyberbondi.com.au/reception/bondi/ history/people/wowser.html