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Instant-win products and prize draws: Are these forms of gambling?

Mark Griffiths


Instant-win marketing and prize draws are not particularly new but many companies (particularly in the U.K.) appear to be aiming them at younger age groups. This brief paper argues that some children appear to "chase" their losses on instant-win products in the same way a gambler chases losses, and that they are a form of adolescent gambling or, at the least, a gambling precursor. This paper also briefly overviews the prize draw culture in the U.K. Policy recommendations for both instant-win and prize draw products are outlined.

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