Does Sports Betting Affect Investment Behaviour? Evidence from Ghanaian Sports Betting Participants
Keywords:sports betting, investment behaviour, football gambling
The study sought to assess the impact of sports betting on the investment behaviour of Ghanaians, focusing on sports betting centers within the Accra Metropolis, Ghana. The objectives of this observational study were to determine how individuals perceive the risk of sports lotteries as opposed to investment, to determine if sports lottery was viewed as an alternative to investments and savings, and to understand how participation in sports lotteries affects individuals’ ability to save and invest. In adopting a survey approach, 99 sports betting participants across selected betting centers were examined using questionnaires and the data subsequently analyzed through cross-tabulations. The study found that sports betting behaviour had a complementary rather than a substitutionary effect on investment behaviour. The participants were both risk-aware and risk-averse, but engaged nevertheless in betting for a chance of winning a high payoff. Thus, the findings demonstrated that sports betting participants viewed betting as a means to an end, a chance to improve their financial circumstances, rather than as a substitute for investing, and exhibited understanding of a clear distinction, with regards to behaviour, towards investing and sports betting. In return for a substantive payoff, the respondents were willing to stop sports betting, thereby indicating that the financial payoffs were the main motivation for sports betting. The findings also provided evidence that individual sports betting behaviour can be moderated by influencing one’s financial circumstances.
L’étude cherche à évaluer l’incidence des paris sportifs sur le comportement d’investissement des Ghanéens, en mettant l’accent sur les centres de paris sportifs au sein de la métropole d’Accra, au Ghana. Cette étude observationnelle vise à déterminer comment les personnes perçoivent le risque lié à la loterie sportive par rapport à l’investissement, à déterminer si la loterie sportive est considérée comme une solution de rechange aux investissements et à l’épargne et à comprendre comment la participation à la loterie sportive affecte la capacité des personnes à épargner et à investir. En adoptant une approche d’enquête et à l’aide de questionnaires et de données analysées dans des tableaux croisés, on a analysé 99 participants aux paris sportifs dans les centres de paris sélectionnés. L’étude a révélé que les paris sportifs avaient un effet complémentaire plutôt qu’un effet de substitution en matière de comportement d’investissement. Les participants étaient conscients du risque et démontraient une aversion au risque, mais pariaient pour avoir la chance de remporter un gain élevé. Ainsi, les résultats ont montré que les participants aux paris sportifs considéraient ces paris comme un moyen d’atteindre une fin, une chance d’améliorer leur situation financière plutôt que comme un substitut à l’investissement. Et en ce qui concerne le comportement, ils savaient clairement faire la différence entre l’investissement et les paris sportifs. Les données ont montré qu’en échange d’un gain substantiel, les répondants étaient disposés à cesser de participer à ces paris, ce qui a permis de démontrer que les gains financiers étaient la principale motivation de ces jeux. Les résultats fournissent également des preuves étayant l’idée selon laquelle le comportement individuel lié aux paris sportifs peut être modéré en influençant la situation financière de chacun.
Journal Contributors Agreement
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
The parties intending to be legally bound (the principal author [Author] and the Journal of Gambling Issues [Publisher]), agree as follows:
1. The Author grants exclusively to the Publisher all world-wide rights in this Contribution; including the full copyright therein, the right to publish it as part of the JGI in all forms, languages and media now or hereafter known or developed and including, but not limited to, the right to license subsidiary rights such as granting rights to reprint in anthologies issued by other publishers or to photocopy for classroom use.
2. The Author guarantees that he or she is the sole owner of the Contribution and has full authority to make this agreement; and that the Contribution does not contain any copyright; does not violate any other property rights; does not contain any scandalous, libelous or unlawful matter; does not make any improper invasion of the privacy of another person; and has not been published before, and is not now being considered for publication elsewhere.
If the Contribution has been published previously, the Author guarantees that permission has been obtained, and any fee required has been paid, for publication in the JGI and shall submit proof of such permission and any required credit line to the Publisher with the signed agreement. The Author agrees to indemnify and hold harmless the Publisher against any claim or proceeding undertaken on any of the aforementioned grounds.
3. The Author shall allow the Editor of the JGI and the Publisher to make the Contribution conform to the style of presentation, spelling, capitalization, punctuation and usage followed by the JGI. The Author agrees to review and correct the copyedited manuscript and proofs and to return them to the editor by the date set by the Editor. If the Editor has not received them by that time, the Author agrees that production of the JGI in which the Contribution is to be included may proceed without waiting for the Author's approval of the manuscript or the proofs.
4. If the Author wishes to publish this Contribution elsewhere, the Publisher shall grant to the Author, for no fee, a nonexclusive License to republish the Contribution in the same form in any language in a book or other media written or edited by the Author after the issue of the JGI containing the Contribution has been published, subject only to the conditions that a credit line, to be supplied by the Publisher, will be printed in the Author's book: to indicate the first publication of the Contribution in the JGI. The Author shall inform the Publisher 30 days before the Contribution is released in any other form.
5. This agreement shall be construed and interpreted through the laws of the province of Ontario, Canada. This agreement shall be binding upon and operate to the benefit of the parties thereto, their heirs, successors, assigns, and personal representatives. Where the Contribution is the product of more than one person, all of the obligations of the Author hereby created shall be deemed to be the joint and several obligations of all such persons as testified by their signatures.
6. The Author shall receive no payment from the Publisher for use of the Contribution.
7. The Author agrees to reference this article using its full and accurate name: Journal of Gambling Issues.