A Whale of a Tale: Gaming Disorder and Spending and Their Associations With Ad Watching in Role-Playing and Loot-Box Gaming
Keywords:loot box, problematic gaming, addiction, gambling, advertising
Mobile games featuring the loot-box design are associated with gambling because of the uncertainty in the value of the purchase and the propensity for gamers to keep spending. Role-playing games (RPGs) have been associated with gaming disorders because of the addictiveness and immersion experienced by gamers. Advertisers have capitalized on this gaming trend by having gamers watch advertisements, often in return for earning in-game currency. In this study, we explored the intersection of role-playing and loot-box mobile gaming, in particular examining the association with gaming disorders and ad watching and the role of game spending. An online survey was conducted (n = 595) in which we recruited participants who play four popular loot-box RPGs on their mobile devices. In line with previous research, we found similarities between these players and those with disordered gaming and an association with increased game and gaming involvement. We found that different spending habits based on gamer classifications have unexpected associations with the willingness of gamers to watch ads. Our results have implications for loot-box gamers, game designers, and advertisers, as we believe that addicted loot-box gamers, because of the association between loot-box games and gambling, may be experiencing a form of morbidity and that these gamers may be more susceptible to such addictions.
Les jeux mobiles comportant un coffre à butin sont associés à la pratique des jeux vidéo en raison de l’incertitude liée à la valeur de l’achat, et la propension des joueurs à continuer de dépenser. Les jeux de rôle ont été liés au jeu compulsif en raison de la dépendance et de l’immersion des joueurs. Les annonceurs profitent de cette tendance au jeu en forçant les joueurs à regarder fréquemment des annonces afin d’obtenir de la monnaie du jeu en question. Cette recherche se penche sur le point d’intersection du jeu de rôle et du coffre à butin dans les jeux mobiles, et particulièrement sur l’association à des troubles liés au jeu, à la visualisation d’annonces et au rôle des dépenses en jeu. Un sondage en ligne a été mené (n = 595) en recrutant les participants parmi les personnes qui jouent sur leur appareil mobile à quatre jeux de rôle prisés offrant un coffre à butin. Tout comme dans les recherches précédentes, nous avons constaté des similarités avec le jeu compulsif et leur association à l’augmentation des jeux et de la pratique du jeu. Nous avons également constaté que différentes habitudes de dépenses fondées sur la classification des joueurs sont liées de manière inattendue au consentement des joueurs à regarder des annonces. Nos résultats comportent des implications pour les joueurs de jeux offrant un coffre à butin, les développeurs de jeux et les annonceurs, car nous sommes convaincus que les joueurs dépendants qui jouent à des jeux offrant un coffre à butin pourraient souffrir d’une forme de morbidité, et qu’ils pourraient être plus susceptibles à de telles dépendances.
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